You describe the character
Adult, 21 or older. Face, hair, outfit, and voice. Fully clothed. The description is the brief.
Characters
Build the character. Lock the face.
ClickPop does not hand you a cast. You describe an adult character. ClickPop creates the reference set, and that lock is what keeps the same face and outfit in every video after.
Examples of the reference lock.Not a cast ClickPop includes. You write the brief. These are generated stills of different people, so you can see the lock hold one face at a time.
ClickPop builds the reference set
Front, three-quarter, profile, and close-ups. Face, hair, and outfit are recorded together.
The lock is reused
That set goes with later renders, so the same face and outfit hold in every format below.
Cheryl HigginsOne reference set. The angles below stay this person.
Paid adThe offer, then the brand card.
UGC frameThe product sits in frame with them. #ad · AI character
Longer shot0–8s the face · 8–16s the walk · same outfit
Where the lock goes
One reference set. Every format after it.
The angles are not a moodboard you file away. They are sent again with UGC, paid ads, longer films, Brand Studio, and automations, so the character does not drift into someone else.
UGC
Creator-style product shots that keep the face and outfit from the reference set.
Paid ads
Hook variants for the same character, so a test does not look like a new person.
Long-form
Timed shots stitched into one video, each one still carrying the lock.
Brand Studio
Campaign frames, intro, and outro built around the character you described.
Automations
Scheduled posts reuse the lock instead of inventing a new face each morning.
What you control
The brief is the character.
LoLook
Look
Face, hair, skin, jewelry, and the wardrobe that should stay put.
VoVoice
Voice
How they speak, so later scripts stay in the same delivery.
AgAge
Age
21 or older. Characters are fictional adults.
SuSubject
Subject
A person, or a mascot, animal, robot, or other character you describe.
PlPlace
Place
The usual setting. Individual videos can move them somewhere else.
OuOutfit lock
Outfit lock
The reference set holds the clothes unless you change the brief.
Ground rules
Characters are fictional adults, 21 or older, and fully clothed. ClickPop will not build a real person. Label AI-generated video, disclose paid and affiliate relationships, and do not imply a real endorsement. Read the disclosure guide.