Employee training and onboarding videos with AI

What AI changes about training video

What to turn into video first

• Onboarding basics: who does what, where things are, how to request help.
• Repeated procedures: processing a refund, logging a ticket, closing a shift.
• Tool walkthroughs: use screen recordings of the real software, with AI narration and callouts.
• Policies: summarized in plain language, always linking the official policy document.
• Safety and compliance topics: only after your safety, HR or legal owner has approved the script. The video is not a substitute for required certified training.

A module template

• Goal (10 s): “By the end, you’ll be able to …”
• Why it matters (15 s): what goes wrong without it.
• Steps (60–150 s): one action per scene.
• Example (30 s): a realistic case using fictional names.
• Recap and check (20 s): three key points and one question to answer.

Accessibility and design

• Headline per scene: 64 to 80 px, six words or fewer.
• Body text: 40 to 48 px, two lines at most.
• Captions: on by default, 44 to 52 px, in a solid or semi-solid bar.
• Contrast: 4.5:1 for all text, as WCAG recommends for normal text.
• Color: brand color for structure, one accent for warnings, and never color alone to signal right or wrong. Add an icon or a word.
• Motion: avoid flashing and fast strobing effects. Keep transitions simple.
• Words on screen per scene: under 15.
• Pacing: one scene every 5 to 10 seconds. Training viewers need more time than social viewers.

Full sample module

• Scene 1 · Title card: “Handling a return at the till.” VO: “In two minutes, you’ll know how to process a return at the till.” Try it
• Scene 2 · Icon of an unhappy customer. VO: “A slow or wrong return costs us the customer’s trust. Getting it right takes under a minute once you know the steps.”
• Scene 3 · Step 1 card “Ask for the receipt or order number.” VO: “Ask for the receipt or the order number from their email.”
• Scene 4 · Step 2 card “Check the return window.” Diagram: calendar with a shaded window. VO: “Check that the purchase date is inside the return window shown on the screen.”
• Scene 5 · Screen recording of the till: Returns, Scan, Reason. Callouts at 48 px. VO: “Press Returns, scan the item, and pick a reason.”
• Scene 6 · Step 4 card “Refund to the original payment.” VO: “Refund to the original payment method. The till does this for you.”
• Scene 7 · Warning card: “No receipt? Call a supervisor.” VO: “No receipt and no order number? Call a supervisor before you do anything else.”
• Scene 8 · Example: fictional customer “Sam” returns a tent with an order email. Quick replay of the steps.
• Scene 9 · Recap: “Receipt, window, scan, refund.” Question card: “What do you do if there’s no receipt?”

Review, languages and updates

• Have the process owner approve the script before rendering, and again after viewing the cut.
• Use fictional characters, not real employees, unless people have given written consent to appear. ClickPop’s Characters studio lets you design a fictional host once and keep the same face across modules.
• Voice the same module in other languages with AI voices in 30+ languages, and have a fluent reviewer check each one.
• Put a version date on the final card. Review each module on a set schedule.

Mistakes to avoid

• Ten-minute videos that try to cover a whole policy.
• Generated footage of software instead of the real interface.
• Compliance content published without the owner’s sign-off.
• Captions off by default.
• No date or version, so nobody knows if the video is current.