Animated infographics for LinkedIn: format, design and scripts
How to make animated infographic videos for LinkedIn: best aspect ratios, muted-first design, type sizes, slower pacing, post copy and a full sample script.
What works on LinkedIn
Animated infographics on LinkedIn work when they explain one professional idea, a process, a framework or a finding, in 30 to 60 seconds, readable with the sound off. Make them in a 4:5 or 1:1 frame, keep text large, build the graphic step by step, and write post copy that adds context the video does not.
LinkedIn viewers are scrolling between work tasks, often at a desk, often muted. They give a post more time than on entertainment apps if it teaches something they can use at work. Frameworks, checklists and before-and-after processes tend to get saved and shared.
Ideas that suit the format
Start from what your audience already asks you. Topics that fit an animated infographic:
- A process you run, shown as four to six steps.
- A framework with two axes, built one quadrant at a time.
- Before and after: how a workflow changed and what you removed.
- A checklist for a common task in your field, such as onboarding a client or preparing a quarterly review.
- A finding from your own data, with the source and sample size stated.
- Three terms people in your field confuse, defined side by side.
Keep one idea per video. If a topic has two parts, post them a week apart and link the first from the second.
Pick the format
- 4:5 (1080 by 1350): the most feed space on mobile while still looking normal on desktop. A safe default.
- 1:1 (1080 by 1080): good for desktop-heavy audiences and for carousels cut from the same design.
- 9:16: supported, but check how LinkedIn crops it in the feed as of October 2026 on its current specs page.
- 16:9: fine for webinars and long explainers, small in a phone feed.
Burn captions into the video. Muted autoplay means text must carry the story.
Design guidance for a 4:5 frame
- Title: 72 to 88 px, one or two lines, on screen from the first frame.
- Labels and step text: 44 to 56 px.
- Big numbers: 160 px or larger, with the unit.
- Captions: 48 to 56 px, near the bottom third but above the frame edge.
- Margins: 80 px on every side.
- Words per scene: 15 or fewer, not counting captions.
- Color: two brand colors and a neutral. Muted, professional palettes read as credible on LinkedIn. Keep text contrast at 4.5:1 or better.
- Style: clean flat or isometric icons, a light grid, plenty of white space.
Pacing for a professional feed
LinkedIn viewers read more than they skim, so you can slow down compared with TikTok, but not by much.
- First 2 seconds: title and the promise, for example “Our 4-step review process.” Promise only what the video shows.
- Each step or data point: 3 to 5 seconds, building on the last.
- Full graphic at the end: 3 to 4 seconds so people can screenshot it.
- Total: 30 to 60 seconds.
Full sample script and post
A 40-second 4:5 infographic for a made-up design agency, using sample numbers invented for this example.
- 0–3 s · Title: “How we review client work in 4 steps.” Small text: “Process, not opinions.”
- 3–9 s · Step 1 icon (checklist) builds: “Brief check · Does it answer the brief?”
- 9–15 s · Step 2 icon (eye): “Fresh eyes · Someone who didn’t make it reviews it.”
- 15–21 s · Step 3 icon (speech bubble): “One list · All feedback in one place.”
- 21–27 s · Step 4 icon (clock): “24-hour turn · Reply within a day.”
- 27–35 s · Bar: “Revision rounds per project” falls from 4 to 2. Label: “sample numbers.”
- 35–40 s · Full graphic of all four steps plus the agency name.
Post copy: “We used to argue about taste in every review. Now we run four steps. The one that changed the most for us was step 2: the reviewer can’t be the maker. What’s in your review process? (Numbers in the video are illustrative.)”
Use your real numbers only if you track them. If you do not, cut the chart and end on the process.
Making it in ClickPop
In ClickPop, choose an infographic style such as isometric in Create Video, paste the steps and any numbers, and set the format to 4:5. Charts, icons and text are drawn in code, so labels and figures come out exactly as written. Add captions and a light music bed. Export a 1:1 version and a still of the final frame for a carousel or a document post. Keep the same colors and step icons across every post in a series, so followers recognize your infographics before they read the title.
Mistakes to avoid
- Claims you cannot back up. LinkedIn audiences often ask for the source.
- Tiny text designed on a desktop monitor.
- A sales pitch disguised as an infographic.
- A vertical video that LinkedIn crops awkwardly in the feed.
- Post copy that repeats the video word for word.
- No invitation to discuss. End the post with one specific question your peers can answer.
Questions
What size should a LinkedIn video be?
4:5 at 1080 by 1350 or 1:1 at 1080 by 1080 are safe choices for the feed. Check LinkedIn’s current specs page, as formats change.
How long should a LinkedIn infographic video be?
Thirty to 60 seconds for one idea. Long enough to build the graphic, short enough to watch at a desk.
Do LinkedIn videos need captions?
Yes. Many people watch muted, so burned-in captions and on-screen text should carry the message.